Not much happens in Dog River, Saskatchewan, which is how everyone likes it. So, when Brent Leroy adds video rentals to his gas station and Lacey arrives from Toronto to run the coffee shop next door, it's a sign that things are about to change, but the town has to decide if it's a change for the better or for the worse.

A Taxman arrives to investigate Oscar about fuel tax irregularities, Oscar plots with Hank to avoid paying any extra taxes, and Davis sulks about no longer getting free coffee at the Ruby and decides to lash out by writing all sorts of parking tickets.

Lacey offers free Pilates classes to the people of Dog River but the town is strangely hostile to the idea. Then Brent and Hank's fashion worlds collide; Dog River's not big enough for two sharp-dressed men, so Hank comes up with a way of making sure they never steal each other's fashion thunder again. Meanwhile, Brent's dad Oscar takes steps to avoid being buried in a cheap looking coffin

When Wanda needs to go to the dentist in Saskatoon, she gets Brent to baby-sit her son Tanner who is quite the problem child. While Brent baby-sits, the rest of the town place bets on what will happen to him first.

While Karen the cop tries to break a cold case involving graffiti on the local water tower, Brent has his hands full trying to revamp the bathrooms shared by the gas station and restaurant. Meanwhile, Lacey is determined to be published in The Howler.

Hank wants to attract more people to Dog River by building the World's Biggest Thing, and manages to rope Brent into helping him; Davis tries to deal with the aging process; Oscar thinks that he's the object of Lacey's desire.

Hank and Oscar try to protect Lacey from her ex-fianc; Karen and Davis try to track down a fugitive; Emma tries to get Oscar to go to see the doctor for his not-so-regular check-up.

Brent tries to deal with the return of his cousin Carl, whom he can't stand - is Brent jealous, or is Carl just a jerk? Oscar tries to return some beer bottles and discovers that it's a good way to make money; Dog River has its 17th Annual Talent Show.

As Oscar becomes obsessed with the new 'Claw' game at the bar, Lacey tries to deal with rats in the field behind the restaurant AND being rejected by the Dog River Chamber of Commerce.

Meanwhile, Davis and Brent try to one-up each other by buying smaller and smaller cell phones.

Lacey asks Brent to join her book club and helps him humiliate an annoying comedian from out-of-town.

To drum up business, Brent gets a sign to put up catchy slogans outside the gas station and coffee shop, but Lacey isn't crazy about his pithy catch phrases. Meanwhile Brent and Emma worry about Oscar's memory after Oscar keeps misplacing his can of Alphagetti. And on a fishing trip, Karen doesn't sleep with Hank.

As they kick off their season against a rival team from Stonewood, the local Dog River hockey team finds itself at a crossroads. Brent is a great goalie and is being taken for granted by his teammates, so when an offer from the rival team comes his way, he has to seriously consider his options. Meanwhile the other players are having trouble scoring and might need to take some advice from an unlikely hockey expert. Then team super-fan Emma learns the hard way that you should never mix cars, your husband and a hammer on game night.

On their way to the Grey Cup in Regina, the gang from Dog River hit a few snags. Emma and Wanda get physical with a cashier while shopping at their favourite store. Oscar and Hank visit Oscar's crazy old buddy who's not quite the partier he used to be. Karen and Davis try to buy tickets from a scalper. Lacey discovers that getting roadside assistance isn't that simple when you're traveling with a guy who runs a gas station. Meanwhile Brent realizes there may be more to his relationship with Lacey than he thought