Stuart tasks Nate with deciphering the copy of Kellian's manuscript but Cameron remains skeptical that Nate can uncover the answers about the Moon Hill parents. Nate asks Allegra to get a message to Jeff if she makes it out alive. Nate reveals to Stuart that 32 followers disappeared from Moon Hill, and gives Stuart a phone number that he found repeated in the manuscript's code. Jeff and Skye remain in hiding from the True Believers, now that Stuart knows that they know his true identity. Meanwhile, on the inside show, Billy has tracked Henry, the hugger of Kelly and Meadow's parents, and holds him captive. Kelly begins to unravel emotionally as she wrestles with unresolved feeling about her parents' cuddles.
Investigative journalist Jeff Sefton has learned to laugh off his brother Nate's relentless string of obsessions, especially his latest rant that a hit TV show intends to harm him. However, when his brother mysteriously disappears, Jeff takes Nate's paranoia seriously, and in the process uncovers the dark underworld of the TV show "Cult" and its rabid fans.
The only person who seems willing to help Jeff with his investigation is Skye, a young research assistant for "Cult", who has also started to grow suspicious of the increasingly dark happenings surrounding the show. The fictitious show, centered on the cat-and-mouse game between charismatic cult leader Billy Grimm and LAPD detective Kelly Collins, has become an obsession for its viewers - and now some of its devotees seem to be taking their fixation to deadly extremes in the real world.
As Jeff and Skye dig deeper into the fan world, they discover that the gruesome plot twists on television are much more than fantasy for some very unfortunate people. The hardcore fans of "Cult" wouldhug to see what happens nextâ?¦