After the hostage situation, Lucy suggests doing a sex-themed issue to get the staff to relax. Brent and Willa land themselves in a sticky situation involving a sleazy father who wants to transform his teenaged daughter into a star. Meanwhile, Don tries to deal with his intimacy problems; Holt copes with Julia's difficult road to recovery, as well as his obsession with Lucy; and Lucy notices that her stalker is stepping up the stalking.
Dirt follows the exploits of Lucy Spiller, an executive editor at two tabloid magazines. Lucy possesses the power to manipulate the lives of celebrities through the articles she prints in the magazine.