To prove once and for all who rules the river AND the boardroom, Willie and Jase revive their childhood rivalry and go head-to-head in a fishing competition with the added challenge of having to sell their catch. They bring their sons, John Luke and Cole, for a little lesson in business...and defeating kin. Three generations of Robertson men battle for victory when Phil and Si tag along offering their sage advice...or annoyance. To expand the women's line at Duck Commander, Korie suggests Miss Kay to launch her own apron line. While she excels in most domestic duties, Miss Kay cannot sew, nor can any of the Robertson women. But that doesn't stop them from trying and failing...repeatedly.
Ask anyone in Louisiana and they'll tell you that the bayou state's favorite first family doesn't live in the governor's mansion but in the backwoods, where the Robertsons' rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.
This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and uncle Si. Together they run a booming business that employs half their neighborhood, but at the end of the day, you can find the whole family around matriarch Miss Kay's dinner table.
Each episode brings a new set of challenges, met with a special brand of Southern know-how and a down-home sense of humor. In the premiere episode Willie, CEO of Duck Commander, catches his crew constructing a testing facility to experiment with new duck calls at the warehouse. Only problem is, their makeshift pond is a flooded loading dock filled with ducks.