After attending a local radio show as a guest, Willie sees an opportunity to host a show of his own. When the station gives him the opportunity, Willie makes the mistake of bringing Uncle Si on the air with him. Jase gets fined by his neighborhood homeowners association for a multitude of local infractions, and decides to fight his case like a true Robertson.
Ask anyone in Louisiana and they'll tell you that the bayou state's favorite first family doesn't live in the governor's mansion but in the backwoods, where the Robertsons' rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.
This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and uncle Si. Together they run a booming business that employs half their neighborhood, but at the end of the day, you can find the whole family around matriarch Miss Kay's dinner table.
Each episode brings a new set of challenges, met with a special brand of Southern know-how and a down-home sense of humor. In the premiere episode Willie, CEO of Duck Commander, catches his crew constructing a testing facility to experiment with new duck calls at the warehouse. Only problem is, their makeshift pond is a flooded loading dock filled with ducks.