Si discovers Youtube, and, after watching a series of instructional videos, decides he can make something better. Jase, Jep, Godwin, and Martin help Si shoot an instructional golf video, and upload Si's "four point philosophy" to the web. John Luke totals Willie's truck, and Willie realizes he may be raising the two worst drivers in all of Louisiana. Willie then remembers that all kids are trouble when he takes his niece and nephew for a ride in his loaner, a 2014 Chevy Silverado, and they cover it in ice cream.
Ask anyone in Louisiana and they'll tell you that the bayou state's favorite first family doesn't live in the governor's mansion but in the backwoods, where the Robertsons' rags-to-riches story is still unfolding. A homegrown mom-and-pop operation, Duck Commander has become a sporting empire by fabricating top-of-the-line duck calls and decoys out of salvaged swamp wood.
This newly minted multimillionaire family is kept in line by business-savvy Willie, who runs Duck Commander with the help of his brother Jase, their respective wives Korie and Missy, patriarch and founder of the company, Phil, and uncle Si. Together they run a booming business that employs half their neighborhood, but at the end of the day, you can find the whole family around matriarch Miss Kay's dinner table.
Each episode brings a new set of challenges, met with a special brand of Southern know-how and a down-home sense of humor. In the premiere episode Willie, CEO of Duck Commander, catches his crew constructing a testing facility to experiment with new duck calls at the warehouse. Only problem is, their makeshift pond is a flooded loading dock filled with ducks.