Love is in the air as Lucy thinks that Natsu has secret feelings for her. Meanwhile the whole Fairy Tail guild is turned upside down because Juvia whom believes that her relationship is going no where employs magical help from a love potion which in fact turns out to be a potion which makes the person who drinks it think that the first thing they see is their rival; Juvia attempts to use in on Gray but misses multiple times making everyone in the guild have rivals.
In the land of Fiore, magic is everywhere. Sorcerers are like skilled tradesmen who band together in 'guilds' and take on paying assignments for non-magic wielders, like hunting monsters, retrieving lost items or running odd errands.
Lucy is an aspiring wizard who wants to hook up with the coolest guild around, Fairy Tail. One day, she meets a red-headed boy who saves her from a unscrupulous wizard, and before she knows it, she's introduced to the wild and wacky band of wizards of Fairy Tail and begins the adventure of a lifetime.