Guy Fieri tests the limits of four chefs by allowing them to shop only in the middle aisles of the store. That means no fresh produce, no fresh meat and no fresh dairy. First, Guy asks the chefs to make a breakfast without fresh eggs. Then, he asks for a hot lunch, but the chefs have to guess the price of a fresh protein in order to get it. Finally, the chefs have to make a family dinner incorporating ingredients from Guy's imperfect produce section. Only one chef will rise from the middle and come out on top for a shopping spree worth up to $20,000.
Guy Fieri sends four talented chefs running through the aisles in a high stakes, high skills, grocery store cooking competition. The chefs are hit by real-world challenges like finding workarounds when all the essential ingredients are suddenly "out-of-stock" or having to create a masterpiece when you can only cook with "5 items or less" or on a $10 budget. In the end, the food does the talking, as the last chef standing has the chance to make some serious dough!