Before each game, Guy Fieri spins a budget wheel that determines how much the chefs get when purchasing groceries for a specific dish. Then he spins a second wheel that further restricts their options, from a crazy ingredient they must use to a color of food they must feature or the number of store aisles they can shop. The chef who best stretches their money and culinary skills gets to shop Flavortown for up to $20,000.
Guy Fieri sends four talented chefs running through the aisles in a high stakes, high skills, grocery store cooking competition. The chefs are hit by real-world challenges like finding workarounds when all the essential ingredients are suddenly "out-of-stock" or having to create a masterpiece when you can only cook with "5 items or less" or on a $10 budget. In the end, the food does the talking, as the last chef standing has the chance to make some serious dough!