After Les secretly found out that Seth was at Bill's Pawn Shop, Les confronted him, asking Seth why he would betray the family by visiting a competing pawn shop. Seth explained the real reason: he was branching out into consulting as a sideline - the very thing that another person that Seth hired tried to do for American Jewelry earlier. As being a consultant is tantamount to disclosing family secrets to strangers, Les gives Seth a choice: "Family, or nothing".
The Gold family and their employees never know what to expect when people's personal items are on the line and conflicts escalate.
American Jewelry & Loan is a large, lucrative pawn shop where people bring in everything from alligators to prosthetic limbs. Every pawn ticket has a story and there are over 40,000 stories to tell in this warehouse.