Jake agrees to a date with Naomi's sister, Kylie, but things don't go as planned when he realizes they've met before, a fact that Kylie remembers in great detail but which Jake can't for the life of him even recall. The date gets even stranger when Kylie's ex-boyfriend, Patrick, a performance artist in the style of David Blaine, drops in - literally. Meanwhile, Jake's best pal, mild-mannered dentist Adrian, gets inadvertently stuck babysitting one of Jake's star clients, Shane, a macho action star with more than a few issues.
Life moves at a non-stop pace for Jake Phillips, a New-York based publicist-to-the-stars who's the key player at Magnum PR Agency. Handsome, incredibly well-dressed, he's on call 24/7 to meet the needs of his A-list clientele. Whether it's a macho action star caught in an embarrassing clinch, an older actress trying to dump her much-younger (and even more famous) boyfriend, or two warring teen divas - Jake is there to spin the facts and control his client's image, a task that often leads him into unexpectedly funny situations. Complicating his work life even further is his boss, Naomi, a woman in a people profession who frankly can't stand people, and who often uses Jake to act as her go-between when things get too personal with the staff or the clients.