George gets auctioned off at his daughter's elite private school fundraiser attended by his enemies. He doesn't want to embarrass himself or his daughter, or get bought by Snoop Dogg.
Lopez revolves around America's most successful Hispanic American comedian, explores how George struggles between his two worlds and crises - often of his own making. Too rich to go back to his working class, Latino roots, and too "brown" to feel comfortable in his affluent celebrity life, being George Lopez comes with many problems.