Don deals with a trade-paper interview but doesn't want to talk about himself. A manufacturer of a "wholesome" two-piece bathing suit wants to hire the firm but doesn't want anything too risque. Pete and Peggy try to secure more money for the firm and when their plan goes awry, Don has to pick up the pieces.
Episode Viewers and Ratings
Season 4 Episode 1 of Mad Men resulted in a 0.00 rating in the 18-49 demographic.
It's New York in the 1960s, and the men and women who work at the Sterling Cooper Advertising Agency are some of the top names in the industry. Master manipulator and leading ad man Don Draper is at the top of his game, but there are those who want to see him topple down. Can he maintain his formidable status?