After the huge success of the Selfridge Trust, Harry whisks a large group of journalists abroad to Biarritz for a typically decadent roaring twenties affair, which soon manages to get a little out of hand. Nevertheless, the retail magnate uses the occasion to announce that the Selfridge group has purchased a raft of new department stores across Britain. Meanwhile in London, the staff are preparing for a special visit by celebrated writer AA Milne, and Grove determines to continue with life as normal, until he gets a blast from the past.
Mr. Selfridge recounts the real life story of the flamboyant and visionary American founder of Selfridge's, London's lavish department store.
Set in 1909 London, when women were reveling in a new sense of freedom and modernity, it follows Harry Gordon Selfridge, a man with a mission to make shopping as thrilling as sex. Pioneering and reckless, with an almost manic energy, Harry created a theater of retail where any topic or trend that was new, exciting, entertaining - or just eccentric - was showcased.
Mr. Selfridge - Series 4, Episode 4 Synopsis and Schedule