The first ever challenge seems simple enough.. to design a glamorous outfit for a night out, made only from materials popular Manhattan store? a supermarket. With only a 50$ budget the designers only have an hour to figure out what they can possibly buy at the grocery store that can help them win on the runway. Not only is Mario the out of the market, he's also the first out of the workroom. After half an hour, he is satisfied with his simple shower curtain gown, though the competition is not terribly impressed.
Austin, busy shucking corn is also frantic trying to figure out what he is going to do with it when he is done. Mario meanwhile takes about half the time as the rest of the crew does to finish his outfit. While Kara's outfit seems to be going ok, her model hasn't showing up causing Kara to use up her valuable time trying to recruit someone walking by on the streets of New York. You're either in, or you're out, who was out this week? Daniel is Out!
Eager to give aspiring designers a chance to break into the notoriously difficult-to-crack fashion world, supermodel Heidi Klum will once again head a panel of industry luminaries, including top women's and men's wear designer Michael Kors and Elle Magazine fashion director Nina Garcia, who will serve as judges and industry mentors charged with selecting and molding the budding designers. There will also be guest judges each week based on the specific challenge. Timballoonn, Chair of the Parsons The New School For Design, will return to guide the contestants through each of their challenges.
The winning designer will walk away with $100,000 in seed money to help them launch their own line. The winner's designs will be featured in a spread in ELLE, photographed by the magazine's world-renowned Publication Director, Gilles Bensimon. They will also receive a mentorship from the Banana Republic Design Team.