It's time for the town's annual Miss Teen Riverdale pageant and Betty, Veronica, Cheryl and Toni each have their own reasons for entering. However, when Alice doesn't allow Ethel to enter the pageant, the girls band together to make sure she has a fighting chance.
Set in the present, the series offers a bold, subversive take on Archie, Betty, Veronica and their friends, exploring the surreality of small-town life, the darkness and weirdness bubbling beneath Riverdale's wholesome facade.