Summit and Tenacity are summoned to a service station on the M25, where Alan Sugar challenges them to organise coach tours. They have two days to persuade punters to part with their cash and take day trips to tourist attractions outside London - and while half of each group sets about selling tickets, the others negotiate knockdown entry prices to their chosen attractions in Oxfordshire and Canterbury. On the day itself, one coach isn't exactly full, and excruciating sing-songs don't go down too well, while a limp lunch leaves customers less than satisfied - errors that surely won't be forgotten in the boardroom.

The Apprentice (UK) Season 10 Episodes...

• s10e01 - Ten Years of Selling
• s10e02 - Wearable Technology
• s10e03 - Home Fragrance
• s10e04 - Online Video Channel
• s10e05 - Coach Tours
• s10e06 - Board Game
• s10e07 - Advertising - New York
• s10e08 - Country Show
• s10e09 - Ten Years of Discount Buying
• s10e10 - Premium Pudding
• s10e11 - The Final Five
• s10e12 - Interviews
• s10e13 - Why I Fired Them
• s10e14 - The Final and You're Hired

The Apprentice (UK) Show Summary

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.

The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.

After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.