The candidates are called aboard HMS Belfast to find out about their latest task. Lord Sugar tells them they must design a brand new board game, then sell it to shops across London.

The scrabble for ideas begins, with one team conjuring up a globetrotting game for the whole family while the others roll the dice with a dating game for adults. Armed with board games fresh from the factory, both teams hit the streets of the capital in search of sales. With appointments at some of the nation's largest retailers, there are opportunities for sky-high orders. With the pressure on, one candidate drops a clanger which threatens to scupper the whole day's sales and one of the teams finds itself with a controversial product which raises more than a few eyebrows.

In the boardroom the fun and games really begin, as Lord Sugar scrutinises the sales figures. One team hits the jackpot, but for someone it's game over as they hear the words 'You're fired!'.

The Apprentice (UK) Season 10 Episodes...

• s10e01 - Ten Years of Selling
• s10e02 - Wearable Technology
• s10e03 - Home Fragrance
• s10e04 - Online Video Channel
• s10e05 - Coach Tours
• s10e06 - Board Game
• s10e07 - Advertising - New York
• s10e08 - Country Show
• s10e09 - Ten Years of Discount Buying
• s10e10 - Premium Pudding
• s10e11 - The Final Five
• s10e12 - Interviews
• s10e13 - Why I Fired Them
• s10e14 - The Final and You're Hired

The Apprentice (UK) Show Summary

The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.

The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.

After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.