Alan Sugar tasks the candidates with running their own doggy service business. Based at an established pooch-pampering venue, the teams must try to tempt discerning dog owners to part with their cash for services aimed at their four-legged friends. One team sets up a luxury doggy spa service, while the other struggles to make their dog obedience class profitable due to a haphazard pricing strategy and, back in the boardroom, another candidate's journey reaches an end.
The Apprentice sees fourteen candidates, competing against each other for a position at Lord Alan Sugar's company. Each week the candidates take part in a task set by Lord Sugar. Each team will have a Team Leader who managers that group for that task.
The team that performs the best will win a reward and avoid the boardroom. The losing team will be summoned to the boardroom where their team leader will be forced to pick two people in their team who we join them in the boardroom and a chance to be fired.
After twelve weeks Lord Sugar will be left with his Apprentice, who will work for him at a salary of £100,000. Lord Sugar is very busy so he has Nick and Karen, who act as his eyes and ears, to inform him of what's going on.