Donald Trump tasks 18 new Celebrities to create and sell deli sandwiches in a fundraising competition for charity. Due to a tragic accident, the men start with a man down, while the women's Project Manager puts everything on the line to win. Fundraising on both teams sets new records, but only one Project Manager will take it all. In the end, one Celebrity will hear Trump's feared words: "You're Fired!"
Season 12 Episode 1 of The Apprentice (US) resulted in a 0.00 rating in the 18-49 demographic.
The Apprentice is the ultimate job interview, where Americans compete in a series of rigorous business tasks, many of which include prominent Fortune 500 companies and require street smarts and intelligence to conquer, in order to show Donald Trump, the boss, that they are the best candidate for his companies.
In each episode, the losing team is sent to the boardroom, where Trump and his associates, Carolyn Kepcher and George Ross, and later, his children, Donald Trump, Jr., and Ivanka Trump, judge the job applicants on their performance in the task. One person is fired and sent home. Who will succeed? Who will fail? And who will be The Apprentice?