Season three begins with a new twist - the candidates are seperated by educational background. Magna is composed of college graduates and Networth is made up of self-made businesspeople with only a high school diploma. Their first task is to create the most enticing advertisement campaign for a new burger for the Burger King menu, alongside running a Burger King restaurant for a day. Magna's Danny and Stephanie struggle to think up an advertising scheme, and to make matters worse, the team is understaffed at the restaurant, and the Project Manager Todd is not trained to work a register. On the other hand, despite friction between Kristen and Brian, Networth thrives with a smart marketing campaign. At the end of the task, Networth trumps Magna, earning a dinner at The 21 Club and immunity from the boardroom. Magna is given a ticket to the boardroom, where Todd is fired for making poor decisions.
Season 3 Episode 1 of The Apprentice (US) resulted in a 0.00 rating in the 18-49 demographic.
The Apprentice is the ultimate job interview, where Americans compete in a series of rigorous business tasks, many of which include prominent Fortune 500 companies and require street smarts and intelligence to conquer, in order to show Donald Trump, the boss, that they are the best candidate for his companies.
In each episode, the losing team is sent to the boardroom, where Trump and his associates, Carolyn Kepcher and George Ross, and later, his children, Donald Trump, Jr., and Ivanka Trump, judge the job applicants on their performance in the task. One person is fired and sent home. Who will succeed? Who will fail? And who will be The Apprentice?