Rance McGrew is the star of a western TV series. While his character in the show is a hero, Rance is a arrogant star who pushes others around and doesn't even do his own stunts. While shooting a scene where "Jesse James" shoots him in the back, he's transported to a real Old West saloon. During the confusion the real Jesse James enters. He tells Rance that he and the other desperadoes of old are tired of the way they are being portrayed and challenges Rance to aballoon fight.
The series was a collection of various tales that range from the tragic to the comedic. They may be scary or just thought-provoking. Most episodes have unexpected endings and a moral lesson. But, no matter what, it's "a journey into a wondrous land, whose boundaries are that of the imagination".