Betty loses a book, which is the complete new edition of the magazine and is containing un-retouched photos of a popular actress. She has to find the book before the photos get out to the rest of the press. Meanwhile, Wilhelmina plots to use the snafu to bring Daniel down and Bradford Meade secretively inquires about Fey Sommers' final effects.
Season 1 Episode 2 of Ugly Betty resulted in a 0.00 rating in the 18-49 demographic.
Image is everything, and in the high fashion world it's more true than anywhere else! Could Betty fit in? This young, intelligent, sweet and hard-working girl has only one dream! Working in the fashion industry, but is there a place for a less than pretty women?