Ronald Croatti, President and CEO of UniFirst, one of the nation's largest producers of workwear and uniforms, dons a "hippie" look during his undercover mission, where he finds himself struggling to keep pace with the fast-moving assembly line and is nearly injured while loading one of the company's industrial washing machines.
Season 2 Episode 13 of Undercover Boss resulted in a 0.00 rating in the 18-49 demographic.
Undercover Boss is a new reality series that follows high level corporate executives as they slip anonymously into the lowest level jobs within their companies. Once undercover, they'll get their hands dirty with the rank and file, find out what their employees REALLY think of them and discover how smoothly their companies are REALLY run. In the process, these senior executives learn about themselves, the perception of their company and the spirit of their work force.