Steven Newman, the CEO of Loehmann's, the original specialty retailer for designer and fashion brands at discount prices, attempts to measure up despite feeling awkward about helping his female customers shop for bras on UNDERCOVER BOSS.
Episode Viewers and Ratings
Season 5 Episode 2 of Undercover Boss was watched by 7,620,000 viewers, resulting in a 1.40 rating in the 18-49 demographic.
Undercover Boss is a new reality series that follows high level corporate executives as they slip anonymously into the lowest level jobs within their companies. Once undercover, they'll get their hands dirty with the rank and file, find out what their employees REALLY think of them and discover how smoothly their companies are REALLY run. In the process, these senior executives learn about themselves, the perception of their company and the spirit of their work force.
Undercover Boss - Loehmann's Synopsis and Schedule