Sharon Price John, President and CEO, Build-A-Bear Workshop, a worldwide experiential retail company which gives guests an opportunity to make their own customizable stuffed animal, goes undercover and learns that building bears isn't all child's play.
Episode Viewers and Ratings
Season 8 Episode 1 of Undercover Boss was watched by 5,900,000 viewers, resulting in a 1.10 rating in the 18-49 demographic.
Undercover Boss is a new reality series that follows high level corporate executives as they slip anonymously into the lowest level jobs within their companies. Once undercover, they'll get their hands dirty with the rank and file, find out what their employees REALLY think of them and discover how smoothly their companies are REALLY run. In the process, these senior executives learn about themselves, the perception of their company and the spirit of their work force.
Undercover Boss - Build-A-Bear Synopsis and Schedule