Paul is caught off guard when he is selected by Mark to be the pitch man for a huge business partnership and feels that Mark is pushing the Express Model too fast for his comfort. In an initiative to bring Wahlburgers out of the "indulgence" category and into a healthier market, Mark, Donnie and Paul are out promoting the newest menu item, The Impossible Burger. Meanwhile, Alma dons her green hard hat and takes charge in her new role of foreman at the Wahlburgers Dorchester construction site.
"Wahlburgers" goes behind the scenes of one of Boston's most well-known families, the Wahlbergs. Brothers Mark, Donnie and Paul join forces to embark on a hometown-based business venture, a hamburger restaurant that touts the family name.
An homage to their humble beginnings, the restaurant is home base for the gang from the old neighborhood, including Mark's sidekicks, the real Johnny "Drama" and Henry "Nacho" Laun, Paul's trusty assistant Kari Burke and of course, the matriarch of the Wahlberg family, their spirited mother Alma.
Wahlburgers - Paul the Pitch Man Synopsis and Schedule