The Bears find a bedazzled jean jacket in a dumpster. It's just about the coolest thing they've ever seen and seems to make the wearer of the jacket extremely lucky. But after the Bears fight over who gets control of the jacket, they have to consider that their denim blessing has become a curse.
Three brother bears awkwardly attempt to find their place in civilized society, whether they're looking for food, trying to make human friends, or scheming to become famous on the internet. Grizzly, Panda and Ice Bear stack atop one another when they leave their cave and explore the hipster environs of the San Francisco Bay Area, and it's clear the siblings have a lot to learn about a technologically driven world. By their side on many adventures are best friend Chloe (the only human character in the cast), fame-obsessed panda Nom Nom, and Charlie, aka Bigfoot.