Howell has concocted a charisma potion that can charm people into giving you whatever you want. Brian could use it to retrieve the amulet, but Steg wants to woo a lonely Demi-Fin with it and Barbara needs it to enter the elite Seers Guild.
Brian Weaver, an online data marketing assistant (even he doesn't know what that is) finds himself abruptly transported to a parallel world. Fortunately, there's a pub. There he meets the owner, Herman (a former warrior) plus a handful of regulars: Barbara (a hopeless soothsayer), Steg (an armchair revolutionary) and Howell (a brain-fried Wizard).
Brian is desperate to get home, and his new acquaintances are no help at all. Instead he finds himself being sucked into a world he doesn't understand, full of psychopathic Fairies, Shell Men, seductive Demi-Fins, vicious Throcks and the frighteningly unpredictable side-effects of Howell's magical powers. It's even worse than being an online data marketing assistant.