Carly, Sam & Freddie are thrilled when they are invited to a mixed martial arts fight to do an iCarly bit filmed backstage, though Spencer refuses to let them go (though not before doing a segment where they present look-alikes of themselves). Upset, they decide to sneak out and leave Spencer with their look-alikes. All goes well until Freddie's software malfunctions, causing Spencer to catch them. Meanwhile, Spencer builds a large version of newton balls with bowling balls.
Carly hosts her own home-grown web show, iCarly. She lives with her twenty-something brother/guardian Spencer and produces her Web casts from a makeshift third-floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher puts her in charge of the school talent show. She and her sassy best bud Sam turn the audition process into a show, which Carly's tech savvy smitten friend Freddy tapes - including their hilarious banter and great chemistry - and posts on the Web without telling the girls. The on-line audience clamors for more, and a pop phenomenon blooms, with Carly and sidekick Sam's regular Web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes, and problem-solving.