Carly and Spencer become upset when their new neighbor Griffin steals the motorcycle that Carly bought for Spencer in iPromote Tech-Foots. Spencer lets Griffin off the hook, but Carly becomes upset. However, when Spencer later goes out to get smoothies, he returns to find Carly and Griffin kissing on the couch. Spencer becomes furious and paranoid, forces Griffin to leave, and forbids Carly to see him, though he eventually allows them to resume dating. Meanwhile, Sam pays Freddie $50 to make a website and has a lawyer write them a contract. Freddie cannot keep up with her demands and tears up the contract, canceling the deal; Sam later makes $1,000 for selling the website.
Carly hosts her own home-grown web show, iCarly. She lives with her twenty-something brother/guardian Spencer and produces her Web casts from a makeshift third-floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher puts her in charge of the school talent show. She and her sassy best bud Sam turn the audition process into a show, which Carly's tech savvy smitten friend Freddy tapes - including their hilarious banter and great chemistry - and posts on the Web without telling the girls. The on-line audience clamors for more, and a pop phenomenon blooms, with Carly and sidekick Sam's regular Web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes, and problem-solving.