After Mrs. Benson pushes Freddie too far by making Freddie eat asparagus while doing iCarly, showing people at school his baby pictures, and vacuuming his ear while he was sleeping, Freddie gets upset, moves out and gets his own apartment on the top floor of Bushwell Plaza. In the meanwhile, Carly, Sam, and Freddie start a pet photography business, only to see their studio destroyed by a snooty competing pet photography business owners Stewart Butler and Ollie Paisley. In the end, Marissa realizes she needs Freddie, begging him to return; Freddie makes her promise not to embarrass him in public ever again.
Carly hosts her own home-grown web show, iCarly. She lives with her twenty-something brother/guardian Spencer and produces her Web casts from a makeshift third-floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher puts her in charge of the school talent show. She and her sassy best bud Sam turn the audition process into a show, which Carly's tech savvy smitten friend Freddy tapes - including their hilarious banter and great chemistry - and posts on the Web without telling the girls. The on-line audience clamors for more, and a pop phenomenon blooms, with Carly and sidekick Sam's regular Web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes, and problem-solving.