When Freddie gets a new job at the Pear Store, Sam, who is employed with him, accidentally ruins it. Meanwhile, Spencer makes a fire for the 18th time and because of their tiredness, the fire department is done with the Shays and to apologize, Spencer brings a batch of brownies to the station. Unfortunately, the vengeful staff makes him volunteer at the fire station, which leads to another fire, this time at the station. Also, Carly meets a boy at the the Pear Store named Trey and becomes obsessed to get him to ask her out.
Carly hosts her own home-grown web show, iCarly. She lives with her twenty-something brother/guardian Spencer and produces her Web casts from a makeshift third-floor loft studio. Grappling with adolescence, she never aimed to gain fame as a rising star/underground celebrity to kids. As events unfold in the pilot, it all happens by accident when a teacher puts her in charge of the school talent show. She and her sassy best bud Sam turn the audition process into a show, which Carly's tech savvy smitten friend Freddy tapes - including their hilarious banter and great chemistry - and posts on the Web without telling the girls. The on-line audience clamors for more, and a pop phenomenon blooms, with Carly and sidekick Sam's regular Web casts ultimately featuring everything from comedy sketches and talent contests to interviews, recipes, and problem-solving.