Opening with two young adults driving down the road they see a sign selling Tru Blood. After a short confrontation with a vampire they take off.
Next, Sookie Stackhouse,a waitress at a local Bar notices a vampire who walks in. After locking eyes with the vampire she confronts him asking his order. The vampire asks for Tru Blood but due to a lack of vampire activity there isn't any in stock.
Soon Sookie runs out of the bar after the vampire and two people that lure the vampire outside. The two people are found draining the blood from the vampire. The blood is known to enhance the healing process in humans and give a bit of a sex boost.
Sookie saves the vampire, who introduced himself as Bill.
After Sookie gets saved by Bill she suffers a lot of injuries and Bill tries to save her "the Vampire way".
The next day her brother is released from police custody and the bodies of Sookie's attackers are found.
Later that day Bill goes to visit Sookie's family and gets a not so friendly welcome.
Bill introduces Sookie to some of his vampire friends while Tara is still troubled by her family and tries to find comfort at LaFayette's.
When one of Merlotte's barmaids is cuddled, all fingers point to Jason. And Sookie goes to new territory to find the truth and prove her brother's innocence.
At the Descendants of the Glorious Dead meeting Bill is invited to talk about his life as a Confederate Soldier. Bill then has a question and answer session when one member of the DGD shows Bill a tintype of the Compton family.
Sam, Sookie, Tara and Jason are also present at the Descendants of the Glorious Dead meeting. Jason notices Tara while he is high on vampire blood.
Sookie seeks solace from her friends after facing a tragedy. Jason suffers from withdrawal symptoms. Sam and Tara share a bond in searching a common goal.
Bill gets into action after he learns of Sookies painful past. Jason makes a connection with Amy in Fangtasia searching for V juice. A trio of mysterious red necks come for their old friend Bill seeking justice against vampires.
Sookie braces herself for more tragedy. Tara thinks of a new approach with dealing with her anger by adopting a similar therapy to Lettie Mae. Amy charms a crowd showing a darker side to Jason after the V juice runs out. Bill persuades Sookie into helping Eric using her gifts to catch criminals.
Bill's continuous concern for Sookie causes him to go against the vampire's code. Jason and Amy go to extremes to score "V". They kidnap a vampire to harvest his blood. Tara goes back to the exorcist, and Sam is put in charge to look after Sookie while Bill faces a hearing.
Sam divulges a secret to Sookie. Tara finally see's Miss Jeanette's true intentions. Sookie has visions that disturb her at an engagement party. Jason and Amy wonder what to do with Eddie. Bill is faced with a harsh punishment but the magister has other ideas involving a human Jessica.
Bill and Eric come out of the tribune astonished over Jessica. Sookie and Sam visit a philandering police officer to get information behind the mystic visions. Jason and Amy ponder over their future. Lafayette decides to pay a state senator a visit on the campaign trail over his hypocracy. Sookie and Sam begin to get closer. Jason lands himself in trouble with the law.
Sookie finds a link to the string of huggings in Bon Temps; Tara wants to make the most of her second chance; Jason finds a new calling; Bill tempts fate; Sam is upset by an encounter with an old acquaintance.