Betty gets into trouble in her writing class when she submits a pre-written MODE story written by a woman who survived a bear attack (hence the title). Alexis returns to work, still with memory loss and having no idea how to act like a girl. Daniel receives a threat from their top advertiser who is against transsexuals and wants Daniel to fire his own sister. Amanda, still trying to figure out who her real father is, learns a shocking secret about Wilhelmina's past.
Season 2 Episode 4 of Ugly Betty resulted in a 0.00 rating in the 18-49 demographic.
Image is everything, and in the high fashion world it's more true than anywhere else! Could Betty fit in? This young, intelligent, sweet and hard-working girl has only one dream! Working in the fashion industry, but is there a place for a less than pretty women?