Clickbait explores the ways dangerous and uncontrolled impulses are fueled in the age of social media, and reveals the ever-widening fractures between virtual and real-life personas. For instance, the Brewer Family, who discovers that one of their own, Nick Brewer, is missing, having appeared on a viral video, which contains a chilling message saying that he will die should the video reach 5 million views.
Clickbait Ended after Season 1
Netflix aired the final episode on Wednesday 1st September 2021